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How to Pique Customer Interest With Promotions |
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Written by NFIB.com
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Wednesday, 09 July 2008 |
I once received promotional material for a new mall that included a letter with a car key attached. The letter explained that during its opening weekend there would be a new car at the mall and my key might just be the one that opened it. Did I really believe that out of all the keys they sent out mine would be the lucky one? Not really, but that didn't stop me from giving it a shot and visiting the new mall. I didn't win the new car of course, but I did help fulfill the promotion's true purpose: I visited the new stores and went home with several shopping bags.
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Last Updated ( Thursday, 18 June 2009 )
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