Engaging a prospect to convert into a client requires you to take a deeper look at your market by understanding the motivations that drive them to convert and the doubts that hinder the conversion process. As conversion rates linger in the low single digits, a potential for greater revenue is lost everyday.

Khalid Saleh, Co-Founder and President of Invesp Consulting, is our featured guest in this Episode of The Small Business Trends Radio. Khalid provides basic practices and easy tips to implement on your site’s landing pages to significantly increase sales and conversions.

Here’s a sampling from the show:

• The element of trust and confidence — is the number one principle to consider. Does your customer feel secure enough to purchase from you or do they want to flee the scene? By showing security insignias and value proposition, in other words, by making your customer feel secure and by telling your customers why they should value your product and service more so than your competitions (i.e. discounts, affordable shipping, live customer service, etc.), you can greatly increase your conversion rates.

• Images and great design — really pays off. Khalid had a client that offered mobile fax services and the image on their landing page was a mountain scene, meant to depict the ability to fax from anywhere. Their conversion rate at that time was 4%. When the image was changed and depicted a man in an airport with a laptop, their conversion rate jumped to 9%.

Are you ready to begin converting your visitors into customers? You can learn more by listening to Khalid’s full interview by clicking the red and yellow player below.

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