By now many of you have heard of Twitter and some of you are probably twittering away as we speak. But there’s a newcomer to the social media scene by the name of Plurk. Plurk has been likened to Twitter but overall it’s a very different social media tool. One difference, in particular, is the conversational time line format which allows you the ability to start threaded conversations - or simply jump right into an already existing one.

Brian Wallace, Founder of NowSourcing, is our featured guest in this Episode of The Small Business Trends Radio. Brian is an accomplished marketer and avid blogger with a wealth of experience across an IT and marketing background. Brian explains the ins and outs, the benefits and everything you need to know to get started plurking - and get you and your brand noticed on this new microblogging sensation.

Here’s a sampling from the show:

• What is Plurk? — Plurk stands for a combination of “people” and “lurk.” Plurk allows for threaded conversations that are formatted in a time line display and Plurk allows you to create “cliques” that act as groups to follow replies and organize private conversations. Best of all, you’re not limited to a specific amount of text within a small space.

• Increase your marketing efforts — by sharing and conversing with others because those efforts will be much more successful if you participate in conversations and network with others in addition to promoting your business and your brand. Include some videos while you’re at it to make things fun and interactive because Plurk is YouTube compatible.

• How does karma work? — The more karma you receive, the higher your tier of participation. You can earn karma by receiving replies to your threads and posting replies to other threads. But be careful, Plurk recommends 30 plurks per day and also has a mute button for those plurking a bit too much.

Plurk is catching on in a big way and the site seems well scaled and stable so as to not experience downtime and crashes, which is good news for all you social butterflies out there. So are you ready to start plurking? You can learn more by listening to Brian’s full interview by clicking the red and yellow player below.

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