Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself, “Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”

And that’s just the beginning. The questions continue to build as does the anxiety.

Marc Kramer, Founder of Kramer Communications,
joins host Anita Campbell along with co-host, Brent Leary, to show you how
to be courageous and take your expertise to print with a book publisher. Mark is part of the faculty at the Wharton School of Business, a columnist, a serial entrepreneur and author of five books. He’s “been there, done that” several times over and now he’s going to show you how to do it, too.

Below are the questions we asked Marc in this episode:

• (2:02) First Marc, can you tell us a bit more about yourself and your background?

• (2:49) How did you come to write your first book?

• (5:12) Would you say that is a typical motivation to write a book?

• (7:17) Can you walk us through the process, step by step, how to go about writing a book?

• (9:30) Can you tell listeners how to find the publishers and agents resource?

• (10:25) How long does it take you to write 1000 words per day?

• (11:49) How much marketing support should you expect from your publisher?

• (13:18) What would the typical advance be for an unknown author?

• (17:54) Is it better to self-publish or sell your book to a traditional publisher?

• (21:07) If you decide to self-publish, what kind of sales numbers would make a traditional publisher bring you on board?

• (22:10) What are the key components of the outline?

• (23:03) Sixty thousand words is the average for a business book?

• (23:12) What are some things one can expect to face during this process from the writing perspective?

• (24:27) Are you seeing more authors embrace their book ideas and test the waters first via their blogs and newsletters?

• (26:41) Marc, where can people find out more on the web?

Listen to Marc’s full interview now by clicking the red and yellow player below.

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