I think I can speak for everyone here and say - we'd all like to unlock hidden cash and profits. And Kenneth Kaufman is going to help us find it.

Kenneth Kaufman, Founder & CEO of CFOwise, joins hosts Anita Campbell to share the insights he has gained from helping entrepreneurs and small business owners use their monthly financial statements – to drive cash flow and profitability by unlocking hidden finances.

So, are you ready to unlock hidden cash and profits in YOUR financial statements? Why not get started now?

Below are the questions we asked Ken:

• (2:21) First Ken, can you tell us a bit more about yourself and CFOWise?
• (4:28) What are the financial statements that small business owners should be looking at? I assume the profit and loss statement is one of them?
• (6:30) Let me ask you about the balance sheet. Is it of less value to small businesses? How important do you think the balance sheet is to the typical small business?
• (8:20) What are the issues causing some small business owners to neglect looking at these financial statements in an accurate form or on a timely basis?
• (11:03) Where are the most common places to find this “hidden cash” in a small business?
• (13:50) How do you then use that financial statement to find hidden cash flow?
• (20:45) How can you find hidden profits?  Where do you look for that in your financials?
• (22:07) How many small business owners do you think can quote that growth profit number immediately?
• (23:10) Do you start looking at your expense line or your top line – or both?
• (24:49) Are there any other obvious places to look?
• (26:28) Can you outline some of the key financial ratios and averages that a small business owner should be keeping track of?
• (29:20) Can you tell us about the free industry report you are offering our listeners and how they can maximize this report when they receive it?

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- Listen to Ken’s full interview now by clicking the red and yellow player below -