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VoIP - a term that, by now, I'm sure all of you have heard, or are hearing. And I'm sure you've asked yourself. . . what is VoIP?

For starters, VoIP stands for Voice Over Internet Protocol. So now that you know what VoIP is you might ask, "How are businesses using it and what are the cost advantages of switching to VoIP?"

Ginny Hutchinson has joined us as our featured guest in this episode of Small Business Trends Radio. As CMO of Speakeasy, Ginny sheds some light and takes the mystery out of this thing called VoIP.

Ginny provides detailed answers to these questions and more:

• How does it work? — It’s simple. It literally uses your Internet connection as opposed to a phone jack. All you need is an Internet based phone line.

• What’s the cost advantage? — Phone systems are expensive and some require an IT manager to oversee them. Real savings are seen in local, toll and long distance fees and most customers generally see a cost savings of 50%.

• How does the connection work? — It’s simple. Plug it into your internet jack and your ready to go. There are no interruptions when downloading, surfing online, etc. And a nice business advantage is that voice mails can be sent to others as email. Those who “need to know” can now be easily informed.

• How much does it cost? — Ginny provides some detailed figures during this interview for the features available. But the choice is yours based on your needs.

Ginny is proud of the rave reviews received by clients on Speakeasy’s services, quality and customer satisfaction. They’ve done so well that they have recently been acquired by Best Buy. So is VoIP right for you and your company? Listen to Ginny by clicking the player below to find out.